The Conflicting Negative Keywords tool finds negative keywords that block normal keywords from matching relevant search queries. Remove these negative keywords, and your campaign becomes more effective.
How to Start
Сhoose the campaigns for which you want to get conflicting negative keywords.
In the campaign drop-down list, tick the checkboxes to choose the campaigns for which you’d like to get recommendations.
In the table, you’ll find negative keywords as well as blocked normal keywords and the associated ad groups.
Click the Show link in the Ads column to see the blocked ads.
If you want to unblock these ads, you should remove the corresponding negative keywords. Tick the relevant negative keywords and press the REMOVE NEGATIVE KEYWORDS button. The changes to your Google Ads campaign will be performed automatically.
If you don’t want to delete some of the suggested negative keywords and would like to stop getting recommendations for them, tick the checkboxes next to those keywords and press DECLINE (DO NOT SUGGEST).